There is an old joke. How to know when politicians are lying? Their lips are moving.

There is a corollary of sorts. How to know when marketers are lying? They are advertising.

The primary problem with both politicians and marketers is there is “a pitch.” There is something to sell.

Marketers long have demonstrated they are desperate people. They seem unable to treat people with dignity and respect.

While occasionally an advertisement is created cleverly and enjoyable to watch, most ads are insulting. Viewers are treated with contempt. Viewers are not asked politely to consider a product or service. Instead viewers are assaulted.

For decades people have complained that the volume of television ads are louder than normal programming.

In many ads the spokesperson yells.

In the early days of TV, programs often were sponsored by a single company with a single benign ad. Viewers were treated with dignity and respect. In the late 1950s and early 1960s TV programs ran about 54 minutes every hour. That means about 6 minutes of advertising per hour. These days TV ads run three times longer at about 18 minutes every hour. These days syndicated programs from those older days are edited and cut to satisfy the advertisement run times.

Web ads introduce the problem of malicious intent to hack into a person’s computer. Online ads are used for data mining and tracking. Online advertising is dangerous. The word malvertising is appropriate.

On the web most malicious ads are triggered through the bane of the web, using intrusive techniques to capture attention. These obtuse techniques do not gain any attention other than to be annoying as Hell. While I rarely see online advertisements on my own computers, when I sit at another person’s computer, much like the proverbial deer in the headlight beams, I am paralyzed by the noise and distractions caused by online ads.

With so much noise and distractions how do people focus and concentrate? Marketers do not care about that. They only care about their pitch.

Posted: Category: Commentary Tagged: General

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